I played a pivotal role in maintaining the brand's digital presence by meticulously curating and editing website content. Employing a strategic approach, I ensured the accuracy, relevance, and visual appeal of the online assets, contributing to an enhanced user experience and effectively reflecting Clarins' brand identity. My responsibilities included scaling the website content to align with evolving business needs, optimizing SEO performance, and collaborating cross-functionally to deliver cohesive and compelling online narratives that resonated with the target audience.